Once your site is listed and indexed in each of the Search Engines, the next stage is to increase the popularity and importance of your site and each of its individual listed pages. The problem is that each page of your website will need to have a level of popularity in order to rank highly within a keyword search. This can only be achieved through Search Engine Marketing. 

Your site will now be listed but if you are not actively promoting and marketing your website your listings will be not appear on the first results page for a keyword search for your products or services. As a result you will be receiving a marginal amount of traffic to your site but you will not be maximising your potential traffic levels. 

Search Engine Marketing is the process of promoting and developing your website’s search engine popularity and online presence. This is achieved through the use of a combination of different techniques which include:

 - Search Engine Submission 

- Directory Submission 

- One Way Link Building 

- Three Way Link Building 

- Social Media Marketing including Submission & Bookmarking 

- Online Press Release Submission & Article Submission 

- Buzz and Viral Marketing 

- RSS syndication and submission 

 Search Engine Marketing is a very difficult and complex process, it requires detailed strategising and hours of careful planning in order to create an online search engine marketing strategy which will not only promote and protect your brand but will increase the popularity and importance of your website. This will result in an increase in marketing generated traffic and an increase in search engine ranking which will result in higher volumes of search engine traffic. The importance and popularity of your site is the key to the success of your business. 

There are plenty of things you can do yourself to help promote and market your website. These include directory submission, website sponsorship and press release and article marketing and submission.

A Google bot is a search bot which is used by Google to gather and collect information about your website in order to build a searchable user index for the Google Search Engine. There are two types of Googlebot, “deepbot” and “freshbot” each undertakes a different task when visiting your site. 

The “freshbot” crawls through websites looking for new and fresh content. If the “freshbot” discovers new content it will be reported and submitted for inclusion in the “deepbots” crawl list. The “freshbot” visits a website more frequently than the “deepbot”, this allows Google to maximise its resources as the “freshbot” is only looking for changes. The rate at which a “freshbott” returns to the site is dependent on how frequently your sites content changes and how important Google perceives the content of your site. If you’re adding a new page every day and your sites content is perceived as being rich in information and important to Google’s search users, then the frequency at which the “freshbot” will visit your site will increase. 

The “deepbot” crawls through your website, trying to follow every link on every page, downloading as many pages as it can and submitting them to the Google Indexers. The “deepbot” spends much longer periods of time on your site and is often responsible for an increase in your sites bandwidth. It also follows new and fresh content links which have been found and submitted by the “freshbot”. The “deepbot” is responsible for correctly submitting the pages of your site to Google for indexing. 

In order to make sure your website is fully indexed in Google it is essential to make sure that every page of your site is linked from the main content and navigation. Goggle discovers pages by harvesting the links on every page and crawling each one individually. 

After Google has successfully crawled your website it then proceeds to use the information to index its findings within the Google search engine index. This is where your pages will be displayed an made searchable to Google search users by keyword and search term. Google takes into account over 200 criteria, including page rank, in order to identify the context of your site and its content and to index each page in the correct location.

Investing in search engine optimization (SEO) is essential if a website is to be a success, according to the Chartered Institute of Marketing (CIM). David Thorp, Director of research and information at the organization, said that SEO is key to driving customers to a business website. 

“For many SME businesses, Investment in search engine optimization marketing is vital, and without it most businesses will struggle to generate the traffic needed to justify the creation and maintenance of the website,” he said. 

“Although their will always be those who accidentally stumble across your website, if you are looking to attract new customers you need to invest in search engine optimization marketing to drive new customers to your website”. 

It is amazing that this type of news is still news. I would have thought that all Website Owners should know this by now. I guess it just shows that there are still lots of people who don’t know how important SEO is for their site. 

Currently 82% of the population in the US are internet users and 68% of them are frequent internet searchers. 

As a new Price Waterhouse Coopers study indicates Internet Marketing is set to increase by 10.7% per year until 2011 in the US. 

SEO involves increasing the number of internet users (traffic) visiting a website in order to capture a larger audience, so you can show off your talent, expertise, or products. Otherwise why do you have a website? 

Despite this, many small businesses are failing to take advantage of the fast growing number of buyers now online. 

 Jack Wallington, programs manager with the IAB said that by 2010, internet advertising will have overtaken TV. 

Panasonic has teamed up with Google to allow viewers to watch millions of YouTube videos on big screen high-definition TVs. Panasonic’s VIERA PZ850 series tellies with VIERS CAST will allow consumers to browse, find and watch free YouTube videos in their living rooms-which is likely to further boost the popularity of Internet Advertising. 

Google bought YouTube for $1.65 Billion in 2006, and is excited at the opportunity for TV watchers to be able to access the YouTube Internet with just one click. 

Leading search engine Google is adding blogs as a search engine feature. Blogs have become so increasingly popular that this has needed to be done for a while now. 

 Get more traffic so you can have more opportunities to grab more patients!!!!!

I have created 4 so far for 4 different doctors and yes whom ever you have doing your SEO loves it because it helps with SEO and adds full interactions with prospective clients. Great way to interact with them and get them communicating with you. 

So here is the biggest answer to most of the questions. If you want I can give you the references of a Doc outside of your area that we are already doing it with. Will not show you someone in your area. 

 Cost is $600 if your a current client 

 $900 if your not a current client.

 New at Web 7 Media.net we have a service where we will design you an awesome Newsletter and attach it to your website & Blogs. We will also have one of our SEO Content writers write a new newsletter for you every month or Bi-Monthly or every Quarter. We will post it for you and email it out and also Google SEO it for you. The writer will interview the Doctor or the Staff of the Doctor to gather stuff for the newsletter on a monthly basis. 

 Cost $500 Down for Design 

 $175.00 per month for monthly Newsletter 

 $250.00 every 2 months for Bi-Monthly 

 $250.00 a Quarter for Quarterly Basis 

Been doing it for 3 clients for the last 3 months and works great. Many of you have asked to beable to do it so now it is set up. I can do it for up to 5 more clients only and ONLY ONE Client in a certain city.

 With an increase in competition in search engine ranking and a rise in PPC prices, conversion rate optimization helps marketers get more out of what they already have. 

 Credibility -- People believe messages from sources that appear credible, so if a website is considered credible, messages will be more persuasive. Take mainstream media for instance, such as CNN and FOX News. They appear credible yet propagate lies and twist opinions in line with political agendas. 

By and large, the reporting is based on credibility factors such as "an official said" or "experts from this field say" etc, with little or no proof to back up the claims other than "he/she said." People perceive officials as truthful authority figures and lies fly undetected. 

The web works in a similar fashion. Once you have credibility on your side, your message is trusted more than a less credible competitor. Compare buying a plasma TV from Amazon or an unknown website. Which one has more credibility and trust? 

Research shows that websites perceived as credible have a professional look and feel. They have well-structured content and easy navigation. Those websites also have a clear unique selling proposition that clearly states why they are better than the rest. 

Credible websites also download quickly and focus on "you" language instead of "we." They steer clear of an aggressive sales pitch, but state the benefits of their products/services. 

 Credibility Factors 

Brand - Brand is your biggest credibility booster. Once you have the brand, customers will find you more credible than an unknown. 

Professional Design - An ugly design scares people off, even if you have a good offer on the table. Apart from being appealing, professional designs load very fast. If a website is slow to load, visitors will simply click the back button without waiting. There a hundreds more sites; why wait for yours? 

Another aspect of a professional website is a mistake-free text/presentation. It includes no coding errors, no misspellings or incomplete content. Errors reduce the perception of quality, and with it, credibility. Even small errors can become big issues for your visitors, such as a misspelling in your text or unfinished pages. 

Navigation - Users often state they cannot find the information they're looking for. When this occurs, they abandon the website and head back to the search engines. The design must allow visitors to get where they need to be in a minimum number of clicks, no matter which page they land on. 

One of the ways to make navigation easy is to rely on content links and guide users to appropriate pages as they read content. Make sure to style links in a distinct color (and make them bold, preferably) for easy scanning. 

Logo - The logo is one of the first things users see on your website, thus it is vitally important to present a logo that helps to reinforce your credibility and professionalism. Hire a professional to craft a logo if you want a good one. 

Slogan or Unique Selling Proposition - The logo, slogan/USP are the key elements that identify your brand. Together they create weight and help you differentiate your company from competition that has no clear slogans/USPs. 

A unique selling proposition, often used as a slogan, tells visitors in one sentence why they should pick you instead of other companies. For example, Avis: "We're Number Two We Try Harder" or Fedex: "When it absolutely, positively has to be there overnight." It sets the frame and sparks light bulbs in visitors' minds in a manner that makes them think: "that is something I appreciate." 

Successful slogans and unique selling propositions can increase conversion rates by two to four times, thus there's big money in those short tag lines. Good slogans should communicate biggest benefits, be simple, easy to remember, use an active tone, link to your brand name and differentiate. 

 Other Conversion Rate Factors

 Link Length - Studies show that action-oriented, active tense, long links get more responses than short links. Sometimes, due to SEO constraints, long links are not an option. 

However, if you're linking out to a form or order page which has ranking value, then it's okay to create a 5 - 8 word link with a clear call to action. For example: "save on plasma TVs and get free shipping." 

Content Positioning - Make sure to position your most important content above the fold. Studies show that nearly three-quarters of users click on links, fill out forms, and read content located above the fold. 

Sales Copy - Persuasive, benefit-oriented copy crafted by a professional copywriter can double and triple conversion rates. Online copy writing is a craft of its own and cannot be covered in two, three or 10 articles. 

Images -- Images significantly improve conversion rates for merchants who sell physical products. Service providers also benefit by demonstrating an end result and making a website more alive, as sites without human imagery lack the "human touch." 

Use only high quality pictures; poor images lower credibility. Try to keep the image on the right side, because it's uncomfortable to read text on the right. Make the image clickable, with an option to see higher resolution versions.

Take this slow time over the next 60 days and get your Website and your SEO ready and strong for the people that are looking and for the better months that are around the corner. 

 1. Work on positioning thru content, links, outside sources to your website, and so on. 

 2. Blog, do a blog post every day or at least every other day if your slow. It will pay off. 

     Blog often and strong. 

     Use titles that people may type in and search for.

     Use lots of searched for content. 

     Create some home made videos done nicely 

     Use lots of links in your blogs 

     Link some of your blog posts to outside sources. 

 3. Write some new fresh articles for your website and have your webmaster post on every 3 weeks instead of every month. 

 4. Create some question and answer forms for your website and either post them as PDF forms or even better for SEO as pages. 

 5. If you can financially build a few small specialty websites (feeder sites) to go out and grab more attention 

 6. Expand your comfort box, go out and grab more market share, further away, or different media avenues, thru social media or thru      

     areas you have not been doing or have not been putting much effort into. 

 7. Create some programs to involve the people that know how good your are like your former patients. 

 8. Make your website more fun and interactive. 

Mobile SEO Has Become A Major Importance; 

The online world is going mobile, and everyone’s getting involved with the popular trend. Mobile Web browsers and smart phones have turned the mobile world into an entire universe of online sites and stops, advertising and extras. The online world is going mobile, and that means your site should, too. What is mobile SEO…and, do you know how to use it? 

Mobile SEO is often treated like a very different animal when it’s compared to the more standard SEO practices we’ve come to accept when creating online content. Now that you’ve started to master search engine optimization practices for the Internet, it’s time to master a whole new skill named mobile SEO. How does it differ, and how do you use it to make your mobile site a success? 

Mobile Web Sites 

Google, Yahoo, Facebook, Twitter and many, many other sites you find on the Web can also be found on the mobile Web -- mobile-enabled versions of the sites you’re probably already familiar with using. 

There is often a distinction between mobile sites and their computer-viewable counterparts. For instance, Google has two versions of itself - the one you’ll find on the Internet, and the one you’ll find on the mobile Internet. There is often a distinction between mobile sites and “regular” Web sites, and this is misleading in a way. Though many sites choose to create a mobile version of themselves (mirror sites), it’s absolutely possible for mobile as well as computer users to find the exact same Web sites even when they’re using two very different types of devices. 

Now, all you have to do is learn how that works, and learn how to apply the principles of mobile SEO to a site that might already be rich in standard SEO. Sound confusing? It doesn’t have to be. 

Creating a Mobile Site 

Many, many mobile Web sites are written in a code called XHTML, which is sort of like a simplified version of the HTML which is commonly used to create Web pages on the Internet. The domain .mobi is often used for mobile sites as well. 

Here’s what you need to know: it’s not absolutely necessary that you have a .mobi domain or a site written in XHTML to create a strong and striking online mobile presence. Sites under the .com domain (and all the other extensions you might obtain) can be found just as easily by mobile search engines. However, it is best -- though not mandatory -- to use the XHTML code when creating mobile pages. This simply makes pages a bit more accessible for a larger variety of mobile users, making it possible for a wider audience to find your mobile site. 

Learning XHTML, or converting pages of your site to this language, doesn’t have to be a difficult or drawn-out process. There are many online tutorials which will help you learn, create and convert XHTML code as needed. One very user-friendly tutorial at w3schools can help you learn more about XHTML and how it’s used on the Web, both in mobile- and computer-based versions. 

Mobile SEO 

The right code isn’t all it takes if you want to achieve mobile SEO for your site. Remember that mobile users, the same as computer users, visit a search engine when they’re hunting for something specific on the Internet. You want these people to find your site whether they’re accessing that search engine from their home computer, traveling laptop or mobile device. 

If you have an online presence, you should already have search engineoptimization in place on your existing site. Now, how do you add mobile SEO to your existing pages? 

First and foremost, make sure your site is definitely open and available to mobile search engine scans by the mobile search engines. When creating pages for the Internet population at large, you include a special META tag that makes your pages available to search engines for scans when users enter keywords. When you want recognition from mobile search engine scans, however, you have to take an extra step that doesn’t involve any sort of special coding at all. 

You have to let those search engines know that you’re ready to receive mobile traffic, only you don’t do this through a special tag. The most-used mobile search engines at this time include Google, Yahoo, MSN and AOL Mobile -- not surprising, considering these are among the most popular sites used by computer Web surfers. Want to gain their attention? Then you’ll have to submit your site to get it. 

Yahoo (http://siteexplorer.search.yahoo.com/mobilesubmit) provides a user-friendly link that allows you to paste your site’s URL right into a blank box. Hit submit and you’re ready to start receiving mobile Web traffic from Yahoo. This sounds simple, but remember that you may have to take special pains to make your site viewable (and attractive) to mobile users. Once you’ve submitted, however, you can focus on a larger goal: mobile SEO. 

Google (http://www.google.com/support/webmasters/bin/topic.py?topic=9346) offers a good deal of reading material to help you make your site ready for their mobile search engine, including directions to help you submit a site for their scans. 

No Special Secrets 

 But submitting your site to the major mobile search engines is only half the battle when it comes to mobile SEO, isn’t it? Now that you’re using the right code and ready to receive traffic, it’s time to make sure your pages are optimized both for the mobile and the “regular” Web. It’s time to learn the secrets of mobile SEO. 

Here’s the good news: there’s nothing new to learn. Mobile SEO, insofar as keyword usage and content stylings, is really no different from the search engine optimization practices you’ve probably already learned to adopt to boost your Web presence and Internet traffic. 

Every piece of content, such as blog posts and articles, should revolve around two main keyword phrases which consist of two to four strong keywords. You’ll want to include keyword-rich titles and subtitles with every piece of content, images with captions that are equally keyword-focused and a few links that highlight important words and phrases. 

In this, mobile SEO and standard SEO vary not at all. Keywords are still king, and content is still the placeholder for those all-important phrases. 

Take care of the technicalities of mobile SEO, and you might already be done with the work. Keep basic SEO practices and principles in mind no matter what type of online content you’re creating, and your site will be optimized for computer and mobile users alike.

PubCon Review

I’ve been intrigued with video marketing and video optimization for almost two years now. That is why I attended a session yesterday called “Best Practices: Video Creation, Integration & Marketing”. 

There were three really great speakers, but one of them, Gregory Markel from Infuse Creative, had some awesome information about ranking factors in YouTube. 

Since video marketing and driving traffic to websites via YouTube is so exciting to me, I thought I would share some of the main takeaways from his presentation. 

The very first thing that Gregory spoke about is what it takes to do well in YouTube. Most people think that by quickly shooting a video and putting it up on YouTube that they will be an instant star, or be able to drive millions of unique visitors to their website. This may have been the case in the past, but times are changing. 

To do well at YouTube, you have to be focused in three different areas. 

Building and participating in the YouTube community in which you desire to do business in. 

In the past, ranking in YouTube was as easy as simply optimizing the video for your main keyword. This was as simple as optimizing the title of the video and description. If you were good at that, you would probably be successful. If not, your video would quickly slip away, probably never to be found again. 

Today, ranking well in YouTube is more complex. YouTube’s algorithm takes in to account many different factors. There are many different factors that Gregory talked about; I will touch on the few of the most important below. 

In order to rank well in YouTube, your video needs to be highly optimized. This means having your keywords in the right places (title, description, tags) and building links back to your video. These can be text based, anchor text links, or simply embeds. 

The number of views your video has received shows that people are interested in what you have to share (if not manipulated). This helps build your authority and trust in the YouTube community. Also, YouTube looks at how often your video is viewed to make sure that your video content isn’t stale and outdated. 

 Comments & Thumbs Up and Down 

YouTube loves when videos create interaction among its members. When you have a video with lots of comments and lots of thumbs-ups, this also shows that your video is interesting, provides value, and isn’t outdated or stale. On the other hand, when you have a lot of thumbs down, this can negatively influence your rankings in YouTube. 

 Age 

Just like search engines love websites that have some age behind them, YouTube loves aged videos, as long as the video content isn’t outdated and stale. If you have a good video that is still relevant, and has been around for a long time, this will help you rank better in YouTube. 

 Video Responses 

Video responses are above and beyond the normal responses that you might get on your video. Many times, comments on your videos are just spam. Just a few seconds of typing and you can pump out comments that have no real value behind them. Video responses are a bit different. Taking some time to shoot a video and responding to another video, shows that you have something real to share. Because of this, the video responses help rank your site better in YouTube. 

There were many other things that he mentioned, but for the sake of us all not having to read a full discourse, I will stop there. Next, I want to discuss how to find good keywords and tags. 

Optimizing Keywords & Tags 

Before you even think about uploading a video to YouTube and turning it loose, you need to do some research to understand what people are searching for in YouTube. 

First, you should research your competition thoroughly. Take a look at the videos that rank well for your desired keywords. See how they craft their titles, descriptions, and how they set-up their tags. You will want to follow closely, but not copy. 

Second, you will want to use YouTube’s very own keyword suggestions tool. I’ll bet many of you didn’t know that YouTube had a suggestion tool. If you start typing slowly in the search box, you will see a populated drop down list of variations of other searches that are popular in YouTube. That is a good list to consider when trying to pick your keywords. 

As with any SEO campaign, picking the right keywords from the very beginning and optimizing well for those keywords are key to your success. 

 Community Factors 

One very important factor to ranking well and having success in YouTube is what Gregory calls community factors. I will list the most important community factors below. 

 Make Great & Unique Videos 

Today, anyone can create a video and post it on YouTube. However, not many can actually produce videos that are unique and full of great content. These are the videos that have staying power and can truly help people with what they are searching for. 

Include Call To Actions Early In The Video 

As with any piece of promotional material, you want a clear call-to-action to guide your viewers to what you really want them to do. Include your call to action early in your video for maximum effectiveness. 

Posting video responses to the most popular video in your industry will not only help you gain trust and authority in the eyes of the community, but it will help your videos get more views. 

Using some of the same keywords in your titles that your competition uses will help land your video in the “related videos” area of your competitors. This will help you get more views and build your authority. 

Post Your Videos On Thursdays or Fridays 

Believe it or not, most of the video views that YouTube receives are on the weekends. Uploading your videos on Thursdays or Fridays will help your video get additional views and help boost your video to the top of the YouTube search results. 

Video marketing is going places. The web is evolving. Search is evolving. Adding video to your other methods of search engine marketing can really add a huge boost to your business.