What We Know- 

• Bing is looking to take over Yahoo! Search, making this a 2-search engine world (US Market, or larger?). 

• Mobile search will grow exponentially and may become bigger than desktop search. 

• Google has China in their sites, and Baidu is the target. 

• Personal search tied into real-time search will show Google’s dominance in every aspect of our lives. 

 • Bing will go big or go home. Meaning either Yahoo people will love or hate Bing. With articles like this, showing that Bing is gaining new traffic, I suspect Bing will go big with Yahoo! users. 

 • Players who understand how their market uses the Internet will be providing mobile sites, optimized for (hold your breath) Google      

   Mobile Search. 

 A.- Does your site have too much Flash for Google Mobile? Full flash sites will really struggle showing up on Google Mobile but stay ok for Desktop. 

 B.- Is your site too big for Google mobile? 

 C- Is it too small? 

D- Do you even know what Google mobile is? You probably have one in your hand every day. It is almost being used more often then 

     a desktop and shortly it will be used more then computers. 

• The best way to kill Baidu is to buy Baidu, but can it be done? 

• Big Brother is coming … 

 How Will it Happen? 

Bing’s goal is to bring serious competition to the search-engine table. The only issue is Bing is trying to run the table with money: buyout Yahoo Search and news outlets, run intensive ads on TV. When all is said and done, Bing may spend more trying to buy their way into search than they actually did on developing their engine (slight exaggeration may be implied but $100 million is their rumored TV budget alone). 

As stated before, I suspect that with the success Bing is having with new visitors, we’ll see some safe gains in the Bing corner. But I have a hard time believing Bing will provide Google with serious competition. Google has plans of its own. 

Those plans include a growing list of future Google products and a growing list of companies it plans to purchase. (Example: Yelp is in Google’s sights, to improve local search options, but Yelp seems to be playing “hard to get.” This is how Google plays the game.) 

In addition, Bing isn’t Google’s only concern. China is the largest developing market for Web use, and Google wants to be on top. In order to get there, Google will need to figure out how to handle Baidu. Even though in 2005, Robin Li, CEO of Baidu, refused to comment about rumors that Google was in negotiations to buy Baidu — leaving the world to speculate — Baidu has grown too large, and owns too much of the market to make that remotely possible. 

However, Google stands at a crossroads in China. Should it continue on its current strategy, which has worked globally so far, but not with the Chinese, or does Google mold itself to fit the culture like Baidu has? In either case, I don’t think the search algorithm will change for the people of China. Ultimately, finding SEO success in China through Google should happen the same way you find success in the rest of the Google world. 

Personalized Search (PS) and Real Time Search (RTS) are starting to bust their way onto the search engine scene. Neither one has struck a chord with the majority of users. I honestly don’t know of anyone out of the SEO/SEM world that has noticed the additions (even as I write this it seems that Google is reconsidering how to implement RTS). For this reason many people are beginning to write RTS off as a failure, and are predicting them to disappear in 2010. But even if Twitter doesn’t improve RTS, the caffeine update from Google proves that RTS is important. And whether we like it or not, I believe Google will place a lot of importance in developing this technology further. 

In addition to PS and RTS, I believe you’ll also see more emphasis in mobile search as speculations say it could out-do computer-based search in the years to come. Overall, I believe mobile search will develop to be a major new search engine within itself. Because of the innovations from mobile devices like iPhone, and Google Android, I think you will begin to see a search engine designed specifically for mobile websites (sites that have been redone for easy viewing on those devices). The main factor that will propel mobile search as a big market is an increase in local/localized search as well (acquiring Yelp is starting to make more sense here) so that people can quickly find the store, the product, or the services they need while out and about in their daily lives. 

TIME TO PANDER TO YOUR FEARS 

Consider all the information we are willingly giving to Google: our email, all of our contacts, our calendar, health information, financial information and anything else found on Google Docs. Not only is this information handed to Google, but Google collects huge amount of data on our habits (that is why it is called Personalized Search). And not just what we do on Google, but what we do on websites we visit before and after using Google. Ultimately, Google is given a lot of power. Some say too much power. With all of this information being collected and analyzed, Google will begin laying the ground work for the most secretive, powerful, and threatening product ever conceived by Eric Schmidt himself. Some call it “Big Brother,” but its official title will be “Google Government …

” This post was fun. Look for my predictions tomorrow on social media, where we’ll discuss the future of the biggest social media platform Facebook, and its plans with Twitter.

A lot of people have made a New Year’s resolution to lose weight in 2010. For website owners, you might have made a similar commitment to lose some undesired thing: your high bounce rate. To make this type of resolution come true, first you need to understand what causes a visitor to bounce from your website. Then you’ll be able to understand how some simple changes can keep people on your site and result in more online sales. 

Recently, while visiting my family in Canada I was looking for a specific Toronto Blue Jays baseball hat. I visited three sports apparel stores. The first two were similar. I spent only a few minutes in each store after finding out they didn’t have the hat I wanted. Then I found a sports store that sold only hats. I spent more time in this store browsing over the large selection of hats. But they didn’t have the style of hat I was looking for, and a similar style wasn’t available in my size. So I left. 

We can compare this experience to searching online. If I was searching online for the baseball hat and I visited three sites similar to those stores, the first two sites would get a high bounce rate from my visit, and the third site would have a lower bounce rate but still not convert into a sale. I would “bounce” from each of the websites because I couldn’t find what I was looking for in the same way I left each of the stores when I couldn’t find what I was looking for. 

If you consider my example of shopping for the baseball hat, each store could have reduced the chance of me “bouncing” from the store by expanding the inventory that they carried, or by not being listed on the mall directory as a store that would possibly have the hat I wanted. If we take these concepts and apply them to a website, you will get a similar affect with the bounce rate of the site. 

You can lower the bounce rate of your website if you: 

Provide more products or services relating to what was being searched for: Expand your product line to include all products available to sell that are relevant to the keywords your website is ranked for and make sure your products are easily found on your site. If you sell services you can break down your services into some that are more specialized. If I offer Internet marketing services, I could offer different focused services like organic SEO services or PPC management services that both relate to Internet marketing. 

Target the most relevant search terms: I have mentioned the importance of targeting relevant search terms in a couple other posts and I will mention it again. You might have a business selling tropical fish online but that doesn’t mean that “tropical fish” is going to be a good term to get your website ranked for. I could be searching for “tropical fish” because I want to take my kids to see tropical fish at an aquarium. If I found your site that sold tropical fish, I wouldn’t stay at your site for more than a second because it isn’t relevant to what I was searching for. Think of the most targeted terms that relate to your products or services and optimize for those terms. 

Incorporate a clean and user friendly site design: The bounce rate can be reduced by using easy navigation and a clean, appealing design. Make the products easy to find. Links to service or product pages should be clearly labeled. Include prominent links on your homepage to top selling products or most popular services. Check your products or services pages to see how easy it was to find them and make sure it doesn’t take more than two clicks to find them. 

 Most businesses of a certain size start flirting with the idea of having a company newsletter. Newsletters began as a way to disseminate information to employees when meetings weren’t practical. But newsletters grew as a way to cultivate the existing customer database. 

Notices of sales, new employees, new products, location changes, community participation; these are points of interest hailed as perfect fodder for newsletters. With eNewsletters being emailed out, a convenience was placed on the poor postage meter and the content was now at the whim of the junk mail filter. Whether or not you personally like the idea of newsletters, there is something here that is very important for your SEO effort. Your newsletter is a source of content. 

    Ask any web marketing guru if your website should keep having content be added and he’ll say “Yes.” Without content, your site doesn’t have much to say and the website visitor will wonder if you are actually doing anything or if the site was abandoned long ago. Not only does it make your site easier to index in the search engines you will give an edge to your thought leadership. 

    More King? Anyway, the content you come up with has a great advantage of all the repeated and shallow content that is out there. Content farms try to sell as much content as possible to as many people who will buy it to post it on their site. With ploys of promising “articles on your industry ready to go” and “look like a pro with our content,” I wonder how many times it has been around the corner so-to-speak. If you create your own content, you are already miles ahead of your local competition. 

     I remember talking to a CEO about blogging and they were reluctant on the whole idea. “What’s the point?” Well, after giving her some reasons, the whole crux of the argument came down to the writing ability and the scholarly-ness of the piece. When I told her that it didn’t have to be deep or lengthy, but addressed the topic completely from a perspective of an industry insider – that’s all she needed. It’s about having something, anything that shows the visitor that you are aware of what’s going on in your industry and you have something to say about it. 

 Newsletter Articles Reworked 

    Maybe you have an industry newsletter article about “heavy lifting” and the dangers therein. Rather than send that article to the eventual recycle pile, recover it as a page on your site. Expand on it, put 3rd party links on there. Put in a safety section that ties to other safety concerns. You have now taken a one time flash-in-the-pan article and created a page that adds thought leadership and maybe some key indexing for topics that are dealt within your business. 

    There was one client who archived all their newsletters online in a document format. The articles were great and could be reworked to remove any shelf life. Once it was seen that no one was looking through their archives, they agreed to repurpose the content into blogs and fill out some product pages. The eNewsletter now has a new purpose.

Many businesses don’t even know their website doesn’t connect with their demographic, much less the human race. 

So, in no particular order, here are a few Internet and website pet peeves that will cost you visitors, readers, customers, and, most importantly, money:

 *Popups. These make me want to howl and then close my entire browser. It’s amazing to me how many annoying popups still exist. If you want people to stay on your page, please get rid of these. 

*Intruding, drop downs, advertisements or graphics. I’m OK with ads – as long as they don’t cover the text, float across the page, or do something else extremely annoying. They often make me think my computer is coming down with a nasty virus. 

*“Give us your email, social security card and bank account number to read this.” I hate it when companies hold content for ransom. Companies try to promote their stuff then try to make you give them all your contact information to get it, often in the form of registration log on pages. *However, in some instances I think it’s OK, such as Webinars, etc. For the most part, free content available to anyone is the way to go. If you want to capture emails, have a newsletter sign up box, but don’t twist people’s arms. 

*Overly promotional social media updates and press releases. These make me gag a little, especially when I was an editor at a newspaper. With social media and PR, you are providing information and connecting with people. It’s for conversation and news. It’s not for exaggerated fluff. 

*Ambiguous home pages. You have just a few seconds before a visitor leaves your site or clicks through it. If your site doesn’t have a clear direction, say, “hasta luego” to your potential customer. 

*Confusing Navigation. If it’s confusing, I’m going somewhere else. 

*Bad copywriting. Typos, cheesiness, too serious, too long, unclear, un-engaging, exaggerations, etc., will kill your website. A site is often all about the headlines, copy and call to actions. If the writing is bad, you’ll have no chance with a customer. 

“Install extra software to continue.” I hate this one. I fear getting a virus, and I don’t have the time to download new software. 

*Slow-loading pages. Not only is this a pet peeve, it’s also going to be big for the future of SEO.Dead links. They are dead ends that force me to go somewhere else. 

*Bad colors, graphics. Some websites make me want to scratch my eyeballs out. Many designs can be distracting, and the wrong background color can make it difficult to read the text. 

*Flash and sparkly stuff. Flash can be pretty cool, but not usually in a conversion sense. Sometimes designers and CEOs like flash, because, it’s cool. But, it can often be flashy without any substance, and as a result, waste the viewers’ time. Some sparkly design stuff will make your site look like a used car sales floor. That is never a good idea.Ineffective site tools. Why do people launch websites that don’t work? Why, why why? 

*MUSIC! Music on the homepage makes me do a mad scramble for the “X” button like it’s my full-time job to close out browsers. Music, and videos for that matter, that play without my approval, is a bad, bad thing. 

Internet marketing is all about two things: (1) getting more traffic and (2) converting that traffic into sales. 

That involves good SEO services, and a website designed around simplicity, easy flow, clear direction and good content. Everything on the page should propel the user experience. If it doesn’t, it will make my pet peeve list.

The best Internet marketing strategies of 2009 revolved around establishing credibility and targeted exposure. The search engine optimization company says similar tactics will work in 2010. 

In response to an eMarketer.com study stating that businesses will spend up to 75 percent more on Internet marketing this holiday season, Web 7 Media.net– a full-service Internet marketing company in Salt Lake City – announces the top 10 most effective Internet marketing strategies of 2009. 

“Businesses want to make sure every penny goes to something that produces results,” said Jim Vincent, chief executive of Web 7 Media.net. “For that reason, more and more money is being allocated to Internet marketing because it’s measurable and has proven to increase ROI.” 

There are a wide variety of Internet marketing methods, the most effective being the ones that establish credibility, trust and directly target a demographic. “Credibility is the most important,” said Jim Vincent. “When people are watching their money closely, they will only buy from companies and Web sites that they trust.” 

Credibility, Buckles said, depends on how well a site is architected, how many other sites and networks link back to your site, how much social media and buzz surrounds a domain, how often a site goes down, how unique a site’s content is and how fast a site loads. 

 1. Organic Search Engine Optimization (SEO) – Web sites in the top of the search results are viewed as the leaders of their industry, and more than 80 percent of Web users click on the first listings. Good SEO services will consistently deliver a huge return on investment. 

2. Facebook/Twitter/LinkedIn – Social media marketing engages customers on a personal level, and can rapidly create buzz around a product, brand or business. In 2008, Pubcon search conference spent $75,000 to marketing their conference. In 2009, Pubcon saved that money and used strictly social media advertising with great success. 

3. Keyword Research – Everything revolves around discovering what words and phrases your customers are searching for online. 

4. Video Marketing – This is becoming more important both on-site and off-site. Videos help convert Web site visitors into sales. In the universal search results, people tend to click on links with videos more than those without – even if the video link is ranked lower. 

5. Online Public Relations – This builds credibility online, in the mainstream media and for potential customers. Online public relations can help create a lot of buzz about your site through bloggers and industry sites, and can boost organic SEO. 

6. Link Building – A key element in search engine optimization. Search engines like “popular sites.” From the search engine’s point of view, a credible and popular site will have a lot of links pointing to it. 

7. Blogging – Blogs provide additional site content (which search engines love), graphics and other viral content to disseminate information and tie in with social media. Blogs can build your credibility by establishing your site as the hub for industry information. 

8. Conversion Web Design – A good Web design will keep visitors on your site and sell them products or services. In the end, it all comes down to a site that makes money. 

9. Paid Search Marketing – Pay-per-click (PPC) advertising is an extremely targeted strategy with measurable, immediate results. This enables a more efficient spending of marketing dollars. 

10. Email Marketing – Nurture relationships and retain existing customers. It’s much easier to keep old customers than to get new ones. Send good offers and valuable information that’s customized to their needs. 

Once your site is listed and indexed in each of the Search Engines, the next stage is to increase the popularity and importance of your site and each of its individual listed pages. The problem is that each page of your website will need to have a level of popularity in order to rank highly within a keyword search. This can only be achieved through Search Engine Marketing. 

Your site will now be listed but if you are not actively promoting and marketing your website your listings will be not appear on the first results page for a keyword search for your products or services. As a result you will be receiving a marginal amount of traffic to your site but you will not be maximising your potential traffic levels. 

Search Engine Marketing is the process of promoting and developing your website’s search engine popularity and online presence. This is achieved through the use of a combination of different techniques which include:

 - Search Engine Submission 

- Directory Submission 

- One Way Link Building 

- Three Way Link Building 

- Social Media Marketing including Submission & Bookmarking 

- Online Press Release Submission & Article Submission 

- Buzz and Viral Marketing 

- RSS syndication and submission 

 Search Engine Marketing is a very difficult and complex process, it requires detailed strategising and hours of careful planning in order to create an online search engine marketing strategy which will not only promote and protect your brand but will increase the popularity and importance of your website. This will result in an increase in marketing generated traffic and an increase in search engine ranking which will result in higher volumes of search engine traffic. The importance and popularity of your site is the key to the success of your business. 

There are plenty of things you can do yourself to help promote and market your website. These include directory submission, website sponsorship and press release and article marketing and submission.

A Google bot is a search bot which is used by Google to gather and collect information about your website in order to build a searchable user index for the Google Search Engine. There are two types of Googlebot, “deepbot” and “freshbot” each undertakes a different task when visiting your site. 

The “freshbot” crawls through websites looking for new and fresh content. If the “freshbot” discovers new content it will be reported and submitted for inclusion in the “deepbots” crawl list. The “freshbot” visits a website more frequently than the “deepbot”, this allows Google to maximise its resources as the “freshbot” is only looking for changes. The rate at which a “freshbott” returns to the site is dependent on how frequently your sites content changes and how important Google perceives the content of your site. If you’re adding a new page every day and your sites content is perceived as being rich in information and important to Google’s search users, then the frequency at which the “freshbot” will visit your site will increase. 

The “deepbot” crawls through your website, trying to follow every link on every page, downloading as many pages as it can and submitting them to the Google Indexers. The “deepbot” spends much longer periods of time on your site and is often responsible for an increase in your sites bandwidth. It also follows new and fresh content links which have been found and submitted by the “freshbot”. The “deepbot” is responsible for correctly submitting the pages of your site to Google for indexing. 

In order to make sure your website is fully indexed in Google it is essential to make sure that every page of your site is linked from the main content and navigation. Goggle discovers pages by harvesting the links on every page and crawling each one individually. 

After Google has successfully crawled your website it then proceeds to use the information to index its findings within the Google search engine index. This is where your pages will be displayed an made searchable to Google search users by keyword and search term. Google takes into account over 200 criteria, including page rank, in order to identify the context of your site and its content and to index each page in the correct location.

Investing in search engine optimization (SEO) is essential if a website is to be a success, according to the Chartered Institute of Marketing (CIM). David Thorp, Director of research and information at the organization, said that SEO is key to driving customers to a business website. 

“For many SME businesses, Investment in search engine optimization marketing is vital, and without it most businesses will struggle to generate the traffic needed to justify the creation and maintenance of the website,” he said. 

“Although their will always be those who accidentally stumble across your website, if you are looking to attract new customers you need to invest in search engine optimization marketing to drive new customers to your website”. 

It is amazing that this type of news is still news. I would have thought that all Website Owners should know this by now. I guess it just shows that there are still lots of people who don’t know how important SEO is for their site. 

Currently 82% of the population in the US are internet users and 68% of them are frequent internet searchers. 

As a new Price Waterhouse Coopers study indicates Internet Marketing is set to increase by 10.7% per year until 2011 in the US. 

SEO involves increasing the number of internet users (traffic) visiting a website in order to capture a larger audience, so you can show off your talent, expertise, or products. Otherwise why do you have a website? 

Despite this, many small businesses are failing to take advantage of the fast growing number of buyers now online. 

 Jack Wallington, programs manager with the IAB said that by 2010, internet advertising will have overtaken TV. 

Panasonic has teamed up with Google to allow viewers to watch millions of YouTube videos on big screen high-definition TVs. Panasonic’s VIERA PZ850 series tellies with VIERS CAST will allow consumers to browse, find and watch free YouTube videos in their living rooms-which is likely to further boost the popularity of Internet Advertising. 

Google bought YouTube for $1.65 Billion in 2006, and is excited at the opportunity for TV watchers to be able to access the YouTube Internet with just one click. 

Leading search engine Google is adding blogs as a search engine feature. Blogs have become so increasingly popular that this has needed to be done for a while now. 

 Get more traffic so you can have more opportunities to grab more patients!!!!!

I have created 4 so far for 4 different doctors and yes whom ever you have doing your SEO loves it because it helps with SEO and adds full interactions with prospective clients. Great way to interact with them and get them communicating with you. 

So here is the biggest answer to most of the questions. If you want I can give you the references of a Doc outside of your area that we are already doing it with. Will not show you someone in your area. 

 Cost is $600 if your a current client 

 $900 if your not a current client.

 New at Web 7 Media.net we have a service where we will design you an awesome Newsletter and attach it to your website & Blogs. We will also have one of our SEO Content writers write a new newsletter for you every month or Bi-Monthly or every Quarter. We will post it for you and email it out and also Google SEO it for you. The writer will interview the Doctor or the Staff of the Doctor to gather stuff for the newsletter on a monthly basis. 

 Cost $500 Down for Design 

 $175.00 per month for monthly Newsletter 

 $250.00 every 2 months for Bi-Monthly 

 $250.00 a Quarter for Quarterly Basis 

Been doing it for 3 clients for the last 3 months and works great. Many of you have asked to beable to do it so now it is set up. I can do it for up to 5 more clients only and ONLY ONE Client in a certain city.