Once your site is listed and indexed in each of the Search Engines, the next stage is to increase the popularity and importance of your site and each of its individual listed pages. The problem is that each page of your website will need to have a level of popularity in order to rank highly within a keyword search. This can only be achieved through Search Engine Marketing. 

Your site will now be listed but if you are not actively promoting and marketing your website your listings will be not appear on the first results page for a keyword search for your products or services. As a result you will be receiving a marginal amount of traffic to your site but you will not be maximising your potential traffic levels. 

Search Engine Marketing is the process of promoting and developing your website’s search engine popularity and online presence. This is achieved through the use of a combination of different techniques which include:

 - Search Engine Submission 

- Directory Submission 

- One Way Link Building 

- Three Way Link Building 

- Social Media Marketing including Submission & Bookmarking 

- Online Press Release Submission & Article Submission 

- Buzz and Viral Marketing 

- RSS syndication and submission 

 Search Engine Marketing is a very difficult and complex process, it requires detailed strategising and hours of careful planning in order to create an online search engine marketing strategy which will not only promote and protect your brand but will increase the popularity and importance of your website. This will result in an increase in marketing generated traffic and an increase in search engine ranking which will result in higher volumes of search engine traffic. The importance and popularity of your site is the key to the success of your business. 

There are plenty of things you can do yourself to help promote and market your website. These include directory submission, website sponsorship and press release and article marketing and submission.