Traffic
Recently a lot of Doctors have found, that if they put that much effort of answering questions and adding content to to their own websites and blog's they seem to do better than RealSelf.com does. Yes RealSelf.com does a good job but why aren't more people doing it to their own websites and blogs to help their website instead of just helping another website.
I agree to show up more spots to have more people click your website helps tremendously BUT the first website you should help is your own.
Where do you show up?
Show up on the first page of google as many times as possible especially your website.
Is your practice busy? if not where is your website ranking?
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