About a year ago I went to Blog World Expo, and one of the points that really stuck with me from that conference is this: use social media to find your audience and then hang out with them. Social media is full of groups, fan pages, and other things that make it relatively easy to find an audience that is already interested in your topic or industry. 

Social media is a great way to keep an eye on the conversations that are happening online and respond to them. In fact, many companies have employees dedicated to watching the online conversations about their company and addressing them. 

Promotion is nothing new to the internet, but it hits new levels with social media. If you push the right message through the right channels you can reach a lot of people. 

Being that we’re an SEO company, I naturally have to talk about the SEO and traffic benefits of being involved in social media. Social media can be a great traffic generator. Admittedly, it doesn’t always generate the kind of traffic that will convert into a lot of sales but it does increase buzz, recognition, and authority for your site. Social media is also a great way to have a lot of links built to your site. As a page is promoted on different networks people are going to be linking to it. These links will include tweets, bookmarks, and even blogs. All of these links can help improve the authority of your site and lead to higher rankings in the search results.